Liguria: bikes, flowers, and beaches – a winning trio, even off-season.

Spring transforms Western Liguria into a vibrant and colorful stage where nature, sports, and gastronomy blend into a unique experience. From flower parades along the sea to thrilling cycling challenges, here are the 5 events you can’t miss.

1. Sole&Vento – The Kite Festival on the Beach in Imperia

Sole&Vento celebrates the energy of the Ligurian coast, where the mild climate and Mediterranean winds make every day an invitation to adventure. This event combines outdoor activities with relaxing moments on the beach, offering entertainment for both young and old. It showcases activities related to the sun, wind, and nature – intrinsic elements of the city – while promoting environmental awareness in a fun and festive atmosphere.
📅 March 29-30, 2025

2. Aromatica – The Festival of Ligurian Scents and Flavors in Diano Marina

If you’re a food and wine enthusiast, Aromatica is the perfect event for you. Dedicated to the typical flavors and aromas of Liguria, this festival highlights local products such as aromatic herbs, fine oils, and characteristic wines. During Aromatica, market stalls become a kaleidoscope of colors and scents, offering tastings and workshops where you can discover the secrets of Mediterranean cuisine. A must-attend event to experience the authentic flavors of the region.
📅 May 9-11, 2025

3. Sanremo in Fiore – The Flower Float Parade in Sanremo

The famous Sanremo in Fiore, also known as the Corso Fiorito, transforms the Sanremo waterfront into a spectacular display of flowers and creativity. Lavishly decorated floats adorned with stunning floral arrangements parade along the coast, attracting thousands of visitors. This event, usually held on the second Sunday of March, celebrates the arrival of spring and the art of flower decoration, turning the city into an open-air garden.
📅 March 16, 2025

4. Il Salone Agroalimentare – A Celebration of Ligurian Excellence in Finalborgo

For lovers of authentic flavors, the Salone Agroalimentare Ligure is an event not to be missed. During this fair, producers and artisans come together to showcase the finest products of the region: traditional delicacies, cheeses, cured meats, and many other delights that tell the story and culinary heritage of Liguria. A unique opportunity to discover and taste the gastronomic treasures of the region in a warm and festive atmosphere.
📅 March 14-16, 202

5. Milano-Sanremo – The “Classicissima” Cycling Race on the Riviera dei Fiori

The Milano-Sanremo is a must-see race in the world of cycling. This competition blends the passion for sports with the breathtaking scenery of the Ligurian coast, as top cyclists compete on a nearly 300 km route from Milan to Sanremo. The event is not just a sporting challenge but a true spectacle that brings excitement to the streets of Liguria, drawing cycling enthusiasts and curious spectators from all over. The women’s race, which celebrates the strength and determination of female athletes, adds to the significance of this remarkable event.
📅 March 22, 2025